Pricing

Pay per verified visit.
Not per seat. Not per login.

Sally charges when a verification lands, and every billed visit carries the proof receipt behind it. If the payer is down, the fault is ours, or there is nothing to verify, the charge is $0. The full card is on this page — the same numbers your own AI assistant will find when it shops for you.

ResultPriceWhat counts as done
Electronic Answer
$1.25
per patient visit
A definitive 270/271 eligibility answer for one scheduled visit. Active/inactive status and the coverage facts the electronic response carries. Best for high-volume active checks where portal depth is not needed.
Portal Verified Visit
$5.99
per verified visit
A definitive benefits breakdown read from the payer's own portal for the scheduled procedures. Frequency checks against procedure history, missing-tooth and replacement clauses, waiting periods, downgrades, remaining maximum and deductible, and patient-owes inputs — the facts a 271 does not return.
Portal Verified Visit with Sally
$7.99
per verified visit
Everything in Portal Verified Visit, written back into the practice system with a proof receipt. Supervised write-back, identity repair through the confidence gate (DOB, member ID, subscriber), revenue-risk surfacing, and a human exception desk during office hours.
Readiness is $99 per location per month, credited in full against that month's per-visit fees. Total per-result fees are capped at 2.5% of monthly collections per location. Existing subscription practices keep their current plan — this card is for new enrollments.
When you pay $0
Payer unreachable. Portal or clearinghouse down, payer cannot process — $0.
Our fault. Infrastructure or processing failure on our side — $0.
Self-pay patient. No insurance to verify — $0.
Duplicate or cached. Same visit already answered — $0.
No definitive answer. If we cannot produce a definitive result, the visit is not billed as verified.
Worked example — one location
Insured visits / month350
Portal Verified (350 × $5.99)$2,097
With Sally (350 × $7.99)$2,797
Cap at 2.5% of $85k collections$2,125
Sally tier actually bills (the cap)$2,125
Outsourced billing at 5% for comparison$4,250

A full manual benefits breakdown takes staff roughly 12–20 minutes per patient (CAQH Index manual transaction cost: $6.52). Portal verification replaces that task; the electronic 271 check it is compared against costs pennies because it answers a smaller question. Detail: portal verification vs the 271.

Pilot

First 100 portal verifications free.

One location, 60 days. We agree a verified-visit target before we start; if we miss it, pilot per-visit fees are refunded. A signed BAA comes first — no patient data moves before it.

Book a 30-min pilot call →
Questions

What exactly counts as a billable verified visit?

One scheduled patient visit for which Sally returns a definitive answer: verified, active, inactive, or uninsured. Portal tiers require the breakdown to come from the payer portal. Payer-down, our-fault, self-pay, and duplicate visits are never billed.

Is there a monthly fee on top of per-visit pricing?

A $99 per-location monthly readiness fee covers the PMS connection, payer portal access, BAA and compliance, and the exception desk. It is credited in full against that month's per-visit fees, so an active practice effectively pays $0 for readiness.

What stops per-visit fees from running away in a busy month?

Total per-result fees are capped at 2.5% of monthly collections per location. Below the cap you pay for usage only. For comparison, outsourced dental billing typically charges 4–8% of collections.

How does the pilot work?

One location, 60 days, first 100 Portal Verified Visits free. We agree a verified-visit target up front; if we miss it, pilot per-visit fees are refunded. A signed BAA comes before any patient data flows.

Which practice management systems are supported?

Open Dental, Dentrix, Dentrix Ascend, Eaglesoft, and Curve Hero. Write-back surfaces vary by connection method and are declared per practice at onboarding; verification answers are available on every connection.

I already pay a Verora subscription. Does my price change?

No. Existing subscription practices keep their current plan. Per-result pricing applies to new enrollments.

Do prices change without notice?

No. Published prices change with at least 90 days' notice, and the price on this page is the price until then.

Comparing vendors? See Sally vs Zentist and the ROI calculator. Claims and denial-recovery outcome pricing will be published on this page when those agent-callable tools ship; verification pricing above is live for new enrollments.